Thursday night, I concentrated on formatting the labels.

With each font the spacing is different so the names get off and it prints half of one and half of the one below it.

Finally, you’ll get them to work. What a hassle. But once the first page is figured out, it’s easy.

This morning, I focused on calling people.

I made a total of 61 calls, which I think is my current record.

Kathy worked on addressing and stuffing the letters. GREAT to have her helping.

Got letters in the mail.


Gassed up my car.

Today, I am completely caught up on all aspects of the Master List as regards to the research that I’ve done. That includes email address on Mail Chimp, Data Base entry by city, Name/Address on the Master List, the “Get Tribal” promo letter, a phone call voicemail, and an introductory email.

I plan to have the email be on ongoing thing. Maybe an email every couple of months.

Sent out a hard copy twice a year. I’m thinking end of July and first of January.

Phone calls take time, but I think are worth it. Not sure how often we’ll do that again. Probably coordinated around hard copy promotions.

I really enjoy thinking out the logistics of a campaign like this. Once I can start to split things up into doable chunks, it gets very exciting.

For instance. I have another 123 cities to research.

These are cities within an eight hour drive of the ATL. These cities have to be at least 20,000 up to 250,000 people.

I have them broken down by State. Every time I do a city, I’m thinking of better, more efficient ways to do it. I now share information in three places simultaneously: email, database and labels.

I also drew in the state lines with brown dry erase marker.

There are hundreds of smaller towns in each of the states. Honestly, I think those churches will probably turn out to be our best partners, but it makes sense to go for the most populated areas first.

I love coloring the map in. Making lists. Thinking strategy. Breaking the task down into components.

I watched Miss Fisher with K.

Admin Work now.